People buy the things they need; they just have to, especially those that they need the most. If you carry the items they need, it is the perfect opportunity for you to sell. How do you make your presence noticeable to customers? Through your sales page!
Sales page is an effective tool in making that sale, one after the other. Internet marketing is not the same without sales page and through time, this sales tool has adapted with the time. Competition has gone tougher and for this reason, your sales page has to have that power to make it effectively work for your products.
How do you create a powerful sales page? Here are 4 easy steps:
Follow a sales page’s basic outline
How you organize your sales page says a lot about your company. That said, following a basic outline will give your sales page the order it needs so that your customers are able to understand what you offer, accordingly. Below is a sample.
Headline/Banner Secondary Headline (sub headline)
Opening/Introduction Short background (something compelling) Product/Service details (detail features and benefits)
Call to action
Parting message (may include a post script)
Start with a compelling headline
Remember that a potential customer has only few precious seconds to look at what your headline says – and it can make or break a sale. If by simply looking at the headline and the customer’s interest isn’t caught, they unlikely to continue, missing the chance to find out that you actually have what they need. Before you decide on what your headline will be, try writing down several. Then try asking friends or colleagues as to which one stands out, grabbing the most attention. You may also try searching through headline compilation available through eBooks. There are also software programs that generate headlines but they are not advisable for they don’t really produce the kind that suits your sales page according to the products you sell.
Utilize persuasive selling strategies
Persuasion is like hypnosis that can influence a person to buy. How you persuade through your sales page will depend on trigger words that will effectively penetrate your buyer’s intuition. Call their attention to these trigger words by highlighting them. Use bold letters, italicize the word, and make them stand out through colors. Even experts agree and attest to the fact that this kind of selling strategy works. There is nothing deceitful about it but just a matter of convincing customers should they have uncertainties.
Sell by telling a story
People tend to pay attention to a good story, one that amazes and entertains. Thus, your sales page should tell something worth reading but factual and has to do with what you are offering be it a product or service. Once your story grabs attention, chances are high that you will convince a person to buy because the story alone already sold. Practice writing stories that will help your sales page gain a following using experiences and ideas which you may get from other inspirations. Making your website a money making machine is not that difficult, if you really follow the right steps