The classic saying that the first steps are the hardest applies in many situations, Search Engine Optimization included. So you have a website with some continent in it, but it is not getting the results or views you anticipated. Usually the problem is with the optimization bit of the site. With basic knowledge of basic principles of web design and HTML, you can tweak a few things on your website to make it more compatible with search engines. A general misconception that haunts the process is that the website is for a search engine. But that is not so.
A website's ranking is ranked by real people. With that in mind, making the website as user friendly as possible is a great beginning stepping stone to making a great SEO site. Another nugget to keep in mind in this optimization process is not to over-do anything. When vying for a good ranking, you may feel compelled to stuff as many keywords a you can in one page. Over doing anything in the process may result in some serious backfiring and working against you. So keep it minimal, simple, and user friendly!
So what to do to make a kick-butt SEO, you ask? Well, there are a number of things and a lot of content online about “ten simple steps” and other titles of the sort. Most are quite useful but reading one after another often results in confusion. Here is what we recommend in getting you started right in your optimizing your website and climbing the search engine rankings.
Organize your website
This has a lot to do with the customer experience when in your website. Is it easy of difficult to navigate to necessary pages? Can information be found in a simple manner? When organizing your content in your website, put yourself in the audience's shoes. As much as it is a site intended to be on the rankings, it is also a site that needs audience visits to get it to that good ranking. Organize your content in a easy to navigate and interactive manner that will make the audiences’ visit an enjoyable one. This also involves having a clear hierarchy of the website's structure so to make it easier for a search engine to access the information.
These are the connection between your site and the search engine. Every page from your website will have a specific title when displayed on a search results page. The meta tag tells both the user and the search engine what content is on the page. Constructing a meta tag that capture the essence of the content on your site is a great way to ensure you are seen and promoting your content as it should be. If your meta tag is relevant to the queried item, it will be displayed on the results page.
Keep your content INTERESTING
The golden rule of on-site optimization. It has nothing, at least directly, to do with being visible on a search results page, but it has everything to do with a number of visits your page gets which directly influences your ranking. No one would visit some boring stuff written for a machine, so the more user friendly and engaging your stuff is, the better the chances people will visit your page. This is where most SEOs would find a pit fall because being an SEO implies strict relations with the search engine. Some forget that the search engine is driven by people with questions and they don't want to be bored while looking for answers. So as much as you want to roll out A LOT of content, keep in mind quality is better than quantity. Find the perfect balance and you'll see results.