More Visitors, Leads & Business

how to do website seo If you have already designed a website for your business, the next thing that you want is to make it visible to people who are looking for the products or services that you are selling. You want to make sure that it can rank top on the search page. This is known as search engine optimization. The following section describes five ways of how to improve seo ranking of website.

1. Publish relevant content

The first thing to do if you want to attract traffic to your website is to ensure that you provide great content. If you can manage to generate quality content that specifically targets your intended user, you will increase traffic to your site.

Tips

  • Each page should have a keyword phrase
    You need to imagine the terms that a reader is most likely to use to find your specific page. After that, repeat the phrase severally and strategically in the page. Most importantly, have the key phrase in the closing and opening paragraphs.
  • Emphasize the key phrase by using bold, italics or heading tags
  • Avoid sacrificing quality content for SEO. Ensure that the content is written for humans and not for the search engines.

2. Regularly update your content

Your site is deemed relevant if the content in it is regularly updated. It has to be fresh. Do not have the same content you had 3 months ago. Otherwise, people won’t be coming to your site because it has nothing new to offer.

3. Metadata

At the time of designing your site, each page contains spaces between tags. This is where you can insert metadata. Metadata is defined as information describing what is contained in the page. It allows a user to know what the content is about so that he or she knows what they are clicking into. It increases the chances of people coming to your site because they are sure they will find what they want from it. There are 3 types of metadata namely title metadata, description metadata and keyword metadata.

Title

This is responsible for page title that is displayed on top of the browser window and it is actually the most important type of metadata on your webpage.

Description

This gives a brief description of the content of the webpage. Make the description appealing so that people want to read it.

Keyword metadata

These refer to the search terms that people type on their web browsers when they want to get to your page. Use different kinds of phrases (called LSI) that people might search for when looking for the same thing. However, do not overuse the phrases as you risk the chances of being ignored completely by the search engines.

4. Have relevant links

This refers to the use of links that have search engine value. For instance, rather than use ‘click here’, right the name of the actual destination. This increases your chances of being visible. Relevant links are rich with keywords and will improve the search engine rankings.

5. Make use of ALT tags

When describing visual and video content, use alt tags, known also as alternative text descriptions. These tags make it possible for search engines to identify your page. This is even more important if you use text-only browsers.

An SEO checklist for your website

Photo credit: seoplanter

Every website owner works hard to make sure that his or her website ranks at the top of search engine results. Developing a website is easy, but making it stand out in the ever-growing competition is not at all a cake walk. However, with the implementation of right strategies and online marketing tactics, you can expect to get good outcomes if you decide to play them well. To build a thriving website, you need to learn to drive traffic to it. Let’s take a look at some simple, yet effective methods that experts use to build audience for their website.

1. Incorporate Social Influencers

social influencersFirst of all, posting a relevant and engaging content is utmost important. You should be aware of latest trends in the market and know what your target audience would like to read about. Apparently, when you write content, it is always better to use examples of socially influential people. This is a win-win situation as it will add more credibility to your website and blog.

2. Make Your Website SEO Friendly

If you want your website to rank high on search engine results, consider going for social engine optimized website. An SEO friendly website will ensure that every time someone searches for a keyword relevant to your business, your site makes a place on the top search engine results. Use headlines by incorporating keywords that your users might be searching for in Google. Make sure your post also contain those keywords numerous times. The idea is to give quality content with the right use of SEO principles and strategies.

3. Build Higher Quality Links

Links that can be built from anywhere are no more relevant according to Google. Google has become stricter with its search algorithms. Quality is the key to success in the world of SEO and thus, you should make sure that you look for only higher quality links to promote your website. Guest blogging, natural links, contextual links, blog commenting etc. are some of the effective ways to increase traffic to your website.

4. Use more Hashtags

Until recently, hashtags were ignored by webmasters while creating promotional strategies. However, with advent in the trend, hashtags have become quite a popular way to increase traffic on a website. People started using this strategy religiously in the year 2013. Twitter, LinkedIn, Facebook, Instagram and Google+, everyone use hashtags and your work is to capture the most “trendiest” hashtags to divert traffic on your website.

5. Long Tail Keywords

SEO for websites is all about improving the rank with the help of long tail keywords. Long tail keywords use relatively more words and also contain the “main” keyword. This is indeed one of the best ways to multiply traffic to your website for free. All you need to do is target long tail keywords and get set ready to see amazing outcome.
More Info:

6. Guest Blogging

As mentioned earlier, this is a great way to create backlinks to your website. In order to get best results, you should consider investing some time to write blogs. Write engaging and relevant articles, and link back to some of the best blogs on your website. This helps you get direct traffic, while building the best type of links through Google.

Follow all of these given tips religiously and you will be able to double the traffic on your website in a short span of time. These are indeed some of the simplest and effective strategies you might want to consider to increase traffic on your website.